Setting up a reminder

The reminder is the cheapest measure against no-shows you have. One message, shortly before the reservation.

How far in advance

For a restaurant, the morning of the day itself works best. Earlier and it is forgotten again; later and your guest can no longer cancel decently, so they simply do not come.

For a party booking weeks ahead, a second reminder a few days before is worth it.

Include a way to cancel

A reminder without an easy way to cancel loses half its value. You do not want someone to come; you want to know whether they are coming.

Think of the guest without an email address

Phone reservations do not always have an email address. Ask for one as standard, or use SMS for that group.